More and more people are becoming aware of their online reputation. Mary Madden and Arron Smith tell their readers that 57% of people use search engines to find information on themselves in their article Reputation Management and Social Media. Are you a part of this statistic? I know I am. So many employers in today’s age will google their employees or future employees. Even take the NDP political party. Just today Global News released that the political party has discharged four candidates and a campaign manager. The reason being the social media accounts for the candidates. This goes to show how ones online reputation can really affect their professional life. Something said that was meant to be a joke, that is poking fun at something inappropriate. It can be a joke that was meant to stay private and between friends, but if that person decides to share it with your name attached it is linked to you forever. I think this is the reason many more people are adjusting their privacy settings so only certain people can view comments, posts or tag people. Thus we all need to be aware of our digital footprint. What we leave online stays online, even if we try to take it down. I think it is also important that social media sites keep up with privacy procedures because things are constantly changing online. Many clients take breaches of privacy as a huge issue and no longer trust those websites.
We can also look at the positive side of this. A person can build up their online reputation. One can start a blog, a twitter account, use facebook,, youtube or any other social media site. The other option is to spend $6 like Alec Brownstein and land a dream job by self advertising. I think it is important to teach students how to broadcast themselves online. If students can learn what to share publicly online and what should stay private this will prepare them for their future. Anthony Perrotta is teaching his business class just that. He argues that resumes will soon be unnecessary for jobs. He thinks that employers will want to see an online portfolio of actual achievements and creations of future employees. “…For the next evolution of jobs, who looks at a boring, two-page resumé? You have to present a portfolio of something written or something cool you’ve done,” said Professor Beatrix Dart of the University of Toronto, adding LinkedIn has “become the online resumé in the professional community.” Personally I think it is crucial to show students the positives and negatives of building their own online reputations. As teachers I think this is part of the digital literacy we need to show students. If we can encourage our students to take part in professional communities or participate in their learning in a professional way, it would be helpful for their futures. Students should be participating, creating, producing their own leanring in a responsible way.